Betano initiates comprehensive 360° campaigns for the 2024 Euros and Copa America tournaments.

Betano has unveiled extensive 360° marketing campaigns for UEFA Euro 2024 and CONMEBOL Copa America 2024.

At the heart of Betano’s Euro 2024 campaign is a new video advertisement shown across Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario (Canada). This ad depicts a fictional world where characters like Big Foot and super villains take a break from their usual activities to watch the European Championship, highlighting the event’s unifying power.

Pablo Puertas, Marketing Director of Kaizen Gaming, said, “The UEFA Euro 2024 is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse cast, and strong brand visuals, our campaign brings the excitement of UEFA Euro 2024 to life across Europe.”

For Copa America 2024, Betano’s campaign addresses myths about football in the Americas, specifically countering the misconception that the sport in this region is less competitive than in Europe. Puertas stated, “The notion that football in the Americas is any less advanced, exciting, or competitive than anywhere else is absurd. When these comments surfaced, footballers and fans throughout the Americas united to defend the quality, level, and passion of football on the continent. As a company deeply invested in Latin America, we aimed to create a campaign that resonates with all the fans.”

Furthermore, Betano’s football campaigns have resulted in the establishment of ‘Fan Zones’ in Germany, Bulgaria, Brazil, and Portugal. These zones feature giant screens, live entertainment, and a festive atmosphere as the matches are played.