Betano has been announced as the global sponsor for the UEFA Europa League and UEFA Europa Conference League.

Kaizen Gaming’s sportsbook subsidiary, Betano, has been announced as the official sponsor of the UEFA Europa League and UEFA Conference League until the end of the 2026/27 football season. As part of the agreement, Kaizen’s Stoiximan brand will serve as the official sponsor of these European knockout competitions in Greece and Cyprus.

This three-year deal, which was finalized in Monaco ahead of the competitions’ official draw, extends until the close of the 2026/27 season. The partnership builds on Kaizen’s previous collaboration with UEFA, where Betano became the first-ever official betting partner for EURO 2024.

Additionally, bet365 recently announced a similar partnership, becoming the official global partner of the UEFA Champions League.

UEFA Marketing Director Guy-Laurent Epstein expressed enthusiasm about the partnership, noting the success of Betano’s activation during UEFA Euro 2024 and looking forward to the brand enhancing the excitement of European club football. Aris Dimarakis, Deputy CEO of Kaizen Gaming, echoed this sentiment, highlighting the success of their previous collaboration with UEFA and their commitment to supporting the UEFA Europa League and UEFA Conference League.

This announcement follows closely on the heels of Kaizen Gaming’s recent partnership with Gaming Corps in Bulgaria.