Betway Announced as Chelsea’s Official European Betting Partner

Betway’s Branding to Feature Prominently at Chelsea’s Stamford Bridge

Betway, a prominent gaming and betting company, has entered into a partnership with Chelsea FC, one of Europe’s most iconic soccer clubs. After turning down a previous sponsorship deal with Stake earlier this year, Chelsea has now aligned with Betway in an agreement designed to “bring fans closer to the action.”

Chelsea Names Betway as Official European Betting Partner
Through this new deal, Betway becomes Chelsea’s Official European Betting Partner, collaborating with the club to produce engaging content and exclusive fan experiences. Fans will have the opportunity to win unique rewards, such as meet-and-greets with Chelsea players, pitch-side tours, and the chance to play at Stamford Bridge.

Betway’s branding will also be prominently displayed across the LED advertising boards surrounding the pitch during all domestic matches, ensuring global exposure to millions of Chelsea fans. This partnership aims to enhance the matchday experience while offering Chelsea-themed prizes and exciting betting opportunities.

Chelsea’s parent company, Super Group, has a strong reputation for supporting professional soccer, with numerous partnerships across Europe’s top soccer clubs and leagues.

Betway Welcomed into the Chelsea Family
Casper Stylsvig, Chelsea FC’s chief revenue officer, expressed enthusiasm for the partnership, emphasizing Betway’s dedication to delivering excitement for fans, aligning with Chelsea’s values. He noted that the collaboration would provide fans with exceptional opportunities to connect with the club, including interactions with both current and legendary players, as well as VIP hospitality and exclusive access behind the scenes.

Super Group CEO Neal Menashe echoed this sentiment, celebrating Chelsea’s illustrious history, including two UEFA Champions League titles and five Premier League championships. Menashe highlighted the significance of the partnership as an exciting avenue for Betway to expand its brand while rewarding loyal customers and engaging with football fans in new, innovative ways.

In addition to providing unique fan experiences, Betway and Chelsea are committed to promoting safer gambling through ongoing training and initiatives.