CSA Teams Up with IMG Arena for Data and Betting Live Streaming

Cricket South Africa Partners with IMG Arena for Data and Live Streaming

Cricket South Africa (CSA) has named IMG Arena as its official data supplier and live streaming partner for betting purposes.

Responsibilities and Coverage

IMG Arena will handle the collection of detailed live and in-venue data for CSA’s domestic and international matches. The partnership encompasses various competitions, including bilateral series and domestic leagues.

For domestic matches, the coverage includes Men’s 4-day, 50 Over, and T20 formats, as well as Women’s 50 Over and T20 formats. IMG Arena will distribute this data to over 460 regulated sportsbook operators worldwide. Additionally, IMG Arena will stream live CSA matches to the international betting market.

Statements from Key Figures

Mark Wrigley, Vice President & Head of Rights at IMG Arena, commented: “IMG Arena is serving fans and sportsbook operators across a wide breadth of sports and markets around the world. Alongside CricViz, we’re excited to partner with Cricket South Africa to bring fans the ultimate sportsbook experience incorporating reliable, informed data and live streaming.”

CSA CEO Pholetsi Moseki added: “Our partnership with IMG Arena is poised to revolutionise the way detailed data is collected, both live and in-venue. This collaborative endeavour will introduce South African cricket to a fresh betting audience, and we are extremely excited about this opportunity. We are collectively shaping the future of sports data collection and broadcasting, setting new standards of excellence in the industry.”

Context and Background

This announcement follows Endeavor’s earlier integration of OpenBet and IMG Arena, leading to IMG Arena operating under the OpenBet brand.