Pragmatic Play Sportsbook debuts in the UK in partnership with DAZN Bet

Pragmatic Play has officially launched its sportsbook in the UK through a partnership with DAZN Bet. The sportsbook, which first entered the market last year in Spain, has since expanded across Europe, including a recent launch in Germany earlier this year, both facilitated by DAZN Bet.

The collaboration sees DAZN Bet UK utilizing Pragmatic Solutions’ player account management (PAM) platform, allowing seamless integration with the Pragmatic Play Sportsbook. UK players can now access various features such as player props, bet builders, pre-match and in-play data, as well as the sportsbook’s newly introduced horseracing product.

Gareth Crook, SVP of Sports at Pragmatic Play, commented: “Entering the UK market with a competitive sportsbook product has been a key ambition for us, and we’re excited to achieve this milestone following our horseracing launch. The UK is one of the most competitive and mature sports betting markets globally. Extending our partnership with DAZN Bet into the UK and launching new products strengthens our growth plans, and the early results are highly encouraging.”

Daniel Berthold, Managing Director of Germany, Austria, UK & New Markets at DAZN Bet, added: “Launching our new sportsbook in the UK is a significant milestone for DAZN Bet. It aligns with our mission to provide an innovative, engaging sports betting experience for our UK customers, building on our success in Spain and Germany. This move supports our growth strategy in the highly competitive UK market.”

Pragmatic Play’s international expansion has been in the spotlight recently. In July, the company introduced its live casino offering in the Netherlands through OneCasino, followed by an August partnership with Betxico to bring its slot, live casino, and virtual sports games to the platform. Most recently, Pragmatic Play partnered with Sazka in the Czech Republic to provide its slot portfolio.